What's new
What changed, with the date next to it
Every line below is something that actually landed in the product. No announcements, nothing coming soon: if it is not live, it is not here.
Last updated:
August 2026
- Improved
The phone assistant answers sooner and never goes quiet
We measured the dead air in a real call and cut it: the assistant starts answering sooner, stops repeating itself, and when it needs a moment it fills the pause the way a person would instead of leaving the line silent.
- New
Backups stored away from the server that holds the data
Every business's data is now copied automatically to separate storage, with a written and tested restore procedure. It is not a feature you see in the panel, but it decides what happens the day something goes wrong.
- Fixed
Updates no longer interrupt the service
While a new version was being released the panel and the channels could be unreachable for a few seconds. The switch now happens with no downtime window.
- New
Choose your phone assistant's voice
The voice that answers the phone is no longer a single fixed one: you pick it in the panel, along with how it introduces itself. Callers hear a voice that matches the business, and the assistant always states it is automated at the start of the call.
See - New
The phone line understands callers in whatever language they speak
The phone assistant recognises the caller's language and answers in it, staying within the languages the business says it speaks. Useful for anyone working with tourists and cross-border customers.
- Improved
A permission means the same thing everywhere, including to an AI
The permissions you give a team member now apply identically in the panel, in search, in notifications and in the tools a connected AI can use. There is no side door around a permission.
- New
The AI phone line is sold by the minute, on any plan
Calls now have their own price list, separate from chat conversations: Voice 100, 300 and 1000 minute packs that add to any plan, including Starter. When the minutes run out, calls go to your number with no surprise charges.
See - New
Guided setup: the panel tells you what is missing, and can do it for you
Right after signing up you see a short list of what the assistant still needs. Each step offers two paths: let Pappa AI do it, or do it yourself. The list is not a manual checklist: it is derived from the account's real data, so it ticks itself and reappears if something breaks.
- New
On the phone, the assistant consults a human without losing the caller
Faced with a request it cannot decide, the phone assistant neither improvises nor hangs up: it passes the question to an operator, keeps the caller, and if nobody is available it takes a note, alerts the team and offers a call back.
July 2026
- New
Ready-made WhatsApp templates, approved while you set up
To message a customer outside the 24-hour window Meta requires approved templates. Now, when you connect WhatsApp, the standard templates for your sector (booking confirmation, reminder, order ready) are requested in the background: approval lands while you finish setup, not the day you need them.
- New
The calendar speaks your sector's language
A restaurant reads bookings and covers, a hotel stays and guests, a car rental hires, a clinic appointments, an event planner registrations and attendees. The word comes from the sector, and you can replace it with your own.
See - Improved
When you connect your own AI, you choose capability by capability
The consent screen is no longer all or nothing: across nine groups you choose read-only or manage, you see which business is being connected, and you can revoke at any time from the panel.
- Fixed
No more double replies during setup
In one specific case the channel connection screen was switching off the double-reply guard, and the customer received two messages. Fixed.
- New
You decide when the AI confirms a booking
Always, never, or by rule: large groups, short notice, new customers, specific resources or channels. Pending bookings land in a To approve tab with the reason and the conversation they came from, and the customer is confirmed only when you say so.
- New
If you reply from your phone, the assistant stands down
When you message a customer from the WhatsApp app on your phone, your reply is recorded in the panel and the assistant stops answering in that conversation for a while. It no longer talks over you, and it resumes on its own once the chat settles.
- New
Alerts split by type, not one single bell
The panel now carries four distinct indicators: things to handle, new bookings, new contacts and warnings to check. Each shows only what that person is allowed to handle, and opening an alert does not mark it read.
- New
Outbound email carries your identity, and the preview cannot lie
Your logo, colours and signature are set in the panel, and the preview uses the very same renderer as the send: what you see is byte for byte what the customer gets. Replies stay in the original thread rather than arriving as a newsletter.
- New
A real calendar, not a list of requests
The calendar opens on a month, with the day's detail beside it. You create a booking by clicking an empty slot, move it by dragging, reassign it by dropping it on another resource, and every action has an Undo. Businesses that sell nights get a room-by-room timeline.
- New
To handle: the assistant asks you instead of guessing
Faced with an unusual or off-policy request (a discount, an exception, an owner's call) the assistant escalates the question to an operator and pauses automatic replies. You answer in one line and the assistant uses it to reply to the customer in their language.
- New
Conversation archive with filters and export
Closed conversations no longer vanish to the bottom of a list: filter by channel, outcome and period, read a per-conversation summary, and export to CSV to take the data wherever you need it.
- New
Periodic reports and business statistics
How many conversations, bookings and contacts, on which channel and at which hours. Available on the Pro and Max plans.
- New
Watch the panel live, without signing up
Pick a sector and step into the real panel as a sample business, read-only: live conversations, bookings, contacts and calls as the assistant would handle them. Data and names are fictional.
See - New
One search across the whole panel
Customers, conversations, bookings, content: all searched from one field, and results respect the permissions of whoever is searching.
- New
Decide who is alerted, about what, and on which channel
Rules by event, scope, recipients and medium, with quiet hours. With no rules set, the alert emails the owner. Rules decide who gets disturbed, not what gets recorded: the panel keeps everything.
- New
Draft mode: the AI writes, you approve before it sends
For sensitive inboxes (legal, admin) the assistant prepares the reply and queues it: nothing goes out until a person has read it. It can be switched on per channel or per mailbox.
- New
Your business mailboxes become a channel
Connect info@, support@ or sales@ without changing provider: switch on an automatic forward and verification happens on the first email. Each mailbox gets its own assistant, signature and reply mode.
- New
Different rules on different channels, with one assistant
The assistant knows which channel it is on, so a rule can apply to Instagram only or WhatsApp only without duplicating the assistant's persona.
- New
Training the assistant is now a conversation
Paste content, send your website link or upload a file: each item becomes a card with a real preview, so you see what will be used before you start. After training, the AI asks a few targeted questions about what is missing.
- Improved
Security: HTTP headers and disposable email blocking
The site and the panel now send a full set of security headers, and sign-up rejects disposable email addresses. These are defences nobody sees, which is exactly why they are worth writing down.
- Fixed
Channels no longer disappear and come back
The provider sync was reading only the first page of the list and treating the rest as missing, so a channel could vanish from the panel and return shortly after. The list is now read in full, and nothing is pruned on a partial one.
- New
Buy your number from the panel, toll-free included
Search available numbers, buy one and connect it to the assistant without leaving the panel. Or forward the number you already use.
- New
The assistant answers the phone too
An AI phone line that answers, understands the request, gives the information it knows and transfers to a person when needed. It states it is automated at the start of the call.
- New
Fix a price without retraining the assistant
Open the document in the library, fix the line, save: the assistant uses the updated version within seconds, without spending a training credit. Included corrections are 5 a month on Starter, 15 on Pro and 30 on Max, with an extra pack of 25 for 2.99 euro that never expires.
See - New
Each assistant can own its own knowledge base
Content can belong to one assistant or be shared with all of them, and for every bot reply you can see which documents it was grounded on.
- New
Instagram connects from the panel, with name and handle in the inbox
Instagram now connects through a guided flow inside the panel, and conversations show the display name alongside the handle, so you know who you are talking to.
- New
Connect your own AI: MCP server and Developers area
If you want to, you can connect your own AI assistant to PappaChat and manage the account in natural language, in one click over OAuth or with an API key created in the panel. Available on the Max plan.
- New
Assisted setup, if you would rather not do it yourself
You connect the channels yourself from the panel, which walks you through it. If you would rather not, we do it: an optional paid service, free on the annual Max plan.
See - New
Availability engine and Google Calendar sync
Weekly hours with split shifts and breaks, closures and special openings, buffers, minimum notice, per-resource capacity. The assistant never invents a slot: it offers only what the engine computed, and when it declines it says which rule got in the way.
- New
Operators: invite with a code, permissions item by item
The owner invites team members with a code, without them buying a plan, and picks exactly what each can see and do. Each operator can be limited to their own book.
- New
Resource-based bookings: tables, rooms, chairs, vehicles
Every resource gets its own book, named the way your sector names it. Or keep the booking tool you already use and connect it.
See - New
Lead capture: the assistant qualifies and hands the lead to the team
When a customer shows interest, often arriving from an ad, the assistant qualifies the request and hands over a ready lead, with the source campaign attached.
- New
Annual billing with two months free
At checkout you can pick annual billing: you pay ten months and use twelve.
See
June 2026
- New
Forwarding contacts: the assistant alerts the right person
Notes, messages and the customer's location are forwarded to the owner, the kitchen or a courier, over WhatsApp or email. The addresses are always the ones you configure: the assistant never picks or invents them.
- New
Telegram, included on every plan
Telegram joins the channels handled by the same assistant and the same shared inbox, at no extra cost.
- New
You can see which ad the customer came from
Conversations started from a Click-to-WhatsApp ad carry the campaign they came from, so you can tell what is working.
- New
The assistant sees photos and remembers returning customers
It understands images customers send and keeps conversation and customer-profile memory. Available on the Max plan.
See - New
Real-time live chat, with media and location
Conversations arrive in the panel as they happen, with photos, documents, audio, location and read receipts. You can take over a chat with one tap and hand it back to the assistant when you are done.
Want to see this working?
Step into the sample panel, read-only and without signing up, or book a demo with a person.